We conducted a survey to gain insight about parents' flyer preferences and to learn more about their experience with digital flyers! Here are the survey findings:

Parents' Views on Flyers

Today's parents value ease and efficiency! 86.1% of parents surveyed said they prefer to receive digital flyers, rather than paper. When flyers are sent digitally, it ensures that flyers actually make it home to parents, rather than getting crumpled along with Wednesday's snack crumbs at the bottom of kids'  backpacks! Digital flyers are sent directly to parents' emails and can easily be shared, interacted with, and saved. 52.3% of parents who participated in the survey also said that the #1 benefit to using Peachjar's digital flyer channel is convenience. The next top benefit is the ability to view flyers on the go, followed by ease of use. Plus, schools and organizations who send flyers digitally can actually track and measure their flyer engagement!

How Digital Flyers Keep Parents Informed

Digital flyers allow for parents to have better, more reliable access to educational programs and services at their child's school and within their community! 70% of parents who participated in the survey said that Peachjar is their primary source for information about enrichment opportunities. Peachjar's goal is to connect parents to resources that will set children up for success, both inside and outside of the classroom! Additionally, 79% of parents surveyed said that Peachjar has made them feel more informed about resources for their child. 

How Parents Interact with Digital Flyers

Digital flyers have the added benefit of being mobile-friendly! 58% of parents view Peachjar flyers on their mobile phone, making digital flyers a great way to stay connected with busy parents on the go. 44.9% of parents also said that they register for activities using their phone--Peachjar's digital flyers include the ability to register for events and programs at the tap of a button, making signing up for programs quick and easy.