Unlike paper flyers, sending your flyer digitally through Peachjar lets you see how many parents you’re actually reaching and how many of them are engaging with your content through Peachjars’ different metrics. As your digital flyer resource, we’re here to help you understand what these flyer metrics mean so that you can truly measure the success of your campaign and fine tune your next one. Check out this quick guide to Peachjar’s digital flyer metrics:
Deliveries - Number of emails delivered to a valid inbox. This number represents how many parents' in the school district(s) received your flyer in their email inbox.
Impressions - Number of emails opened and instances the flyer was presented on web flyerboards to be visible to parents.
Views - Number of instances the full flyer web page was viewed from emails and web flyerboards. This is a step further than impressions because the user has actually clicked into your flyer that was present on an email or the flyerboard.
Actions - Number of actions taken from emails and web flyboards such as Sign Up, Learn More, Share, and more. Although Peachjar automatically adds call-to-action buttons like Share to your flyer, it's important to take advantage of the primary and secondary call-to-action buttons that you can add to your flyer during the submission process.
Quick Tips For Making Sure Your Flyer Produces Rockin’ Metrics:
To view the metrics for your flyers, log in to your account and click ‘Reporting’ on the left hand sidebar menu.
Start your campaign today to begin tracking the success of your flyer marketing effort!